Fair

I must say I am not too interested in customer psychology or child upbringing; my attention is all on the philosophical implication.

But I shall begin by economics and phenomenon. Yes, nearly all adventurers in Lego are men. Same for all major characters in Transformers and most of the heroes in Avengers. They are toys and movies and comics for boys by and large anyway. Nonetheless, we have Barbie and Hello Kitty and many others. Who would remember Ken and Daniel? I agree if a country allows only Lego and Transformers, it is sexism - a specific form of violating justice, a basic virtue. But, if we ask for the same number of men and women adventurers in Lego, or as many Ken as Barbie in a toy store, we are misdirecting our effort to fairness - a pseudo-virtue.

You see, fairness is not an extension or derivative of justice, but a malignant mutant of the latter. By justice, we want everyone having a chance. By fairness, everyone should be the same. By justice, minority groups will not be barred from participating. By the name of fairness, you want them to get the same number of fruit, regardless of participation.

It is the most poisonous fruit that Satan has for us.

Go read http://ccszeto.blogspot.hk/2012/01/fifth.html