Madrid

If you are also a football fan, you would well predict what I'm going to say.

Real Madrid, under the direction of Florentino Pérez, is a typical high flyer. Excellent players - Luís Figo, Zinedine Zidane, Kaka, and the two Ronaldos - are recruited at the prime time of their career. Some of them prove to be very successful, others are very much less impressive. (In addition to Kaka, the list of our disappointment is long and includes McManaman, Beckham, Robinho, Owen, and many others.) Some won the FIFA World Player of the Year while playing for Real Madrid, but the more common scenario is a Player of the Year join the club afterwards. The sobering truth is quite some of them stayed in Madrid and were well paid for their declining career.

Oh, it doesn't matter. The Club is the world's richest football club - at least in terms of revenue.

Not a strategy that most of her competitors could, or should, adopt.