Gender

My simple phenomenological response to the letter is: What is the main kind of people who buy Lego?

No, not boys.

They are parents of boys. (And uncles and aunties, of course.) If you are the father of a girl, you would rather buy Barbie or Hello Kitty or similar kinds of puppet to cheer up your princess, but not Lego. Girls do not like playing with building blocks; they prefer dolls and pretty dresses and kitchenware and similar kinds of things - or so we think.

On the other hand, if you want to buy a set of Lego for a boy, you would not choose one with a woman adventurer. How on earth could a boy imagine role-play in that case?

Alas, you see? I should actually say or so we parents do. Yes, we shape the role of each gender when a child takes the first breathe in their life. Boys should do this and girls that. This is supported by much research in child psychology. True, there are girls who like games of boys and vice versa, but they should be in the minority. I agree we should protect their right to choose, but we should never aim to have as high as 50% of girls under that category in order to be fair.