Customer

(My conversation with L continued.)

“What do you mean?” I asked – alarmed.

“Just consider if you are the boss – or a senior manager – of the second-rate channel, and you want to attract more advertisement, what would you do? The logical ways are to work harder to promote yourself amongst potential customers and carefully plan your packages so that they would appear to have an edge over your competitor.”

“There isn’t much promotion activity, I know,” I nodded again, “In fact, their web site is so poorly designed and deficient in substance that it is probably repelling to potential customers. But, I don’t think it’s the fault of its CEO – who just takes up the post for a few weeks.”

“True, but I consider the lack of promotion a minor problem.”

“Then, what is important?”

“As always, it should be the content of what you offer to the customers. You know, the content of our second-rate channel is so bad and poorly organized that all new customers believe they have their time wasted and are simply being neglected. The situation looks particularly bad when they find that new customers to the better established channel have their package carefully organized, and their time and money are well spent!”