Monday, October 28, 2013

Advertisement

While thinking about what is the best next step of Mr. Wong, I come to realize advertisement could well be the next bubble in the financial market.

My concern is simple: The major chunk of profit of many TV companies comes from advertisement. (I just take the opportunity and through the annual report of #511. Although TVB has tried very hard to broaden the source of its income, earning from advertisement remains an overwhelming importance.) The same is true for all printed media as well as paperless ones. In other words, although Larry Page, Mark Zuckerberg, Ropert Murdoch, Jimmy Lai and Mona Fong may seem doing entirely different kinds of business, they are, in a sense, sharing the same pie.

And, don't be fooled by the success of Google and have the romantic idea that advertisement is the eternal spring that never dries - it's got to be based on solid industry and companies that really do the trade.

Or, to put it in a rather blunt way, a pimp could not make any money if there's no woman under his control.

PS. In the field of medicine, the same is true for anesthetist. What good is there to train up so many of them if the number of surgeon is shrinking?

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