型銷

My recent bedtime reading is 《型銷》 of Tsui Yuen (徐緣).

To begin with, there is no formal English title of this paperback. I wish to call it Stylish Marketing but the author may not agree.

And, more importantly, that title is not entirely appropriate because the book is not really about marketing. There is a sea of colorful pictures and many brilliant examples of successful adverting strategy, mixed with Tsui's personal view on local political issues. It could well be an entertaining leisure reading, but you could hardly lean anything about marketing from it.

PS. I learn all my marketing theory from Steven Silbiger. That's certainly not enough for any practical purpose.